Sometimes, the most innovative business ideas are the result of a difficult situation.
In 2015, Abe Matamoros went to Mexico to visit his grandfather. When Abe arrived, he found his grandfather lying on the floor, shivering and unresponsive. It turns out, Abe’s grandfather hadn’t taken his medication in three days because he was overwhelmed when he tried to organize his pills.
Through this difficult situation, Abe had the idea for Elliegrid: a smart pill box that’s designed to help you organize all your medications & vitamins in seconds, set reminders, & track history.
During this interview, we chat with Regina Vatterot, the co-founder and COO of Elliegrid, on how they brought the product to life, how they built and connected their app to the pill box, and how they used grants and competitions to fund their business.