Written by Ryan Shaw, Marketing Coordinator, HatchPad. Ryan is our Ohio-native gone rogue and currently living in California. He is an aspiring dancer/choreographer, loves spending time with his friends and trying new experiences. Ryan is an avid traveler and generally passionate individual ready to share with the world. Check out this month’s reading list.
There is nothing like fall weather to make you want to find a great read and enjoy the changing of the seasons. The more moderate temperatures may bring out the layers in your closet but they are definitely motivating us to make big moves and these are the books guiding our journey.
The Third Wave
Ever heard of Steve Case? Well even if you don’t think you have, you can send him a major thank you for the integration of the internet into everyday life in America (hint, hint: he’s the co-founder of AOL). He is one of the most successful entrepreneurs and executives in the America, and even if he hadn’t written a book, his life is worth studying but lucky for us he wrote The Third Wave. The book refers to what Case calls the “Third Wave of the Internet” following the foundation and innovation laid by AOL, Google, Facebook, and even Snapchat. This book feels like a future manifesto and outlines how companies, and we, as consumers, will move into the future of emerging technological advances.
Why we read it: Technology is the world we live in and Case knows it better than most, so we are listening to what he has to say to tackle our future.
Where you can find it: The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case
The Tipping Point
The tipping point is a phrase that may sometimes be confused with the breaking point. The latter being on the cusp of losing control or breaking down. But Malcolm Gladwell makes sure to reassure us that the tipping point is “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Gladwell’s book feels part instructional handbook and part inspirational speech but is all worth the knowledge he shares about sharing and moving ideas, especially if you’re someone trying to spread an idea or business of your own (wink wink, nudge nudge, young entrepreneurs).
Why we read it: Knowing how to share your idea, interact with customers, and capitalize on the momentum that happens after you topple over that “tipping point” is a *major key* to success.
Where you can find it: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Though contagious isn’t necessarily a word used in a positive light, Wharton professor Jonah Berger shows us how to create a social contagion. In this infectious (get it) book, Berger uses years of research combined with awe-inspiring stories to outline how word-of-mouth and social transmission are the keys to ultimate success. With six simple principles, this book gives the tools necessary to make any new idea, business, policy, (or pretty much anything) take off to the next level. In a world where we are constantly surrounded by social influencers, bloggers, Instagrammers, and everything in between, Berger’s back-to-basics ideas are ever more potent and powerful.
Why we read it: Marketing doesn’t get enough credit for the power they hold over the success of a company and at bare-bones marketing has got the power (you know exactly how you just said that to yourself)
Where you can find it: Contagious: Why Things Catch On by Jonah Berger
The Leader’s Guide
In recent times there has been a lot of new methodology in the world of entrepreneurship, but one of the most notable ones is titled the Lean Startup method that introduced the startup world to a new set of principles and ideas, or rather a more defined set of principles. In this new book, Eric Ries builds on the methods and principles of The Lean Startup (which he also created) by focusing on how to apply the principles. With a combination of stories and best practices, this book is perfect for entrepreneurs both new and old who want to hone in on their skills as a leader or executive.
Why we read it: The Lean Startup methodology is great but being to apply it is even more important.
Where you can find it: The Leader’s Guide by Eric Ries
Don’t blink or you might miss it. Once again, Malcolm Gladwell capitalizes on another key phrase and turns it into a fantastic source of inspiration. This book looks at decision making, how we think about choices in ‘the blink of an eye.’ We hear from a psychologist who can tell if a marriage is going to last by watching a couple for mere minutes and we also hear about some of the great ‘failures,’ like the election of Warren Harding. A new look at how our minds work and function at work or in the classroom. Understanding can only make things better, or at least more effective.
Why we read it: Because decisions rule the world we live in and understanding why or how we make them is never a bad thing.
Where you can find it: Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
What books do you recommend we cover in our next reading list? Comment below and let us know.