Why would the CEO of Google (who’s worth $11 billion) pay for advice?

If you were worth $11 billion would you pay a business coach for advice? I bet most of you would say, “No,” and yet, the former CEO of Google, Eric Schmidt, invests in himself by hiring a business coach.

Here’s what’s fascinating. Every human sees themselves and their decisions differently than the way other people see it. And everyone has their blind spots.

When a top CEO of a company like Google hires a coach, it’s not because something’s wrong with him; it’s because he knows there’s something he can improve, even if he’s already good at it. It’s because he wants to be the best.

If he was satisfied with being average, he wouldn’t have been CEO of Google.

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.”

-James C. Collins

So even though these coaches aren’t cheap (some charge $150,000/week!), that $150,000 could turn into $1.5 million for the company–as a result of improvements in his leadership.

For example, in an exclusive women’s leadership mastermind, one of the attendees spoke with an inflection at the end of her sentences–almost like she wasn’t sure of what she was saying. If you’re a leader, you don’t want to evoke uncertainty. One of the women in the group pointed out how she could speak with more confidence if she consciously removed the inflection at the end of her sentences.

And the crazy part is, no one had EVER told her that! She could have gone living her whole life making that same mistake. All it took was one person to correct her. That alone was worth the hefty fee for the mastermind, and will be worth much more every time she goes into negotiation for her company.

What I’m saying is, it’s hard to become the best–or even great–by yourself. The bigger your goals are and the more you’ll want to be successful, the more you’ll want to invest in becoming the best.

Now, you don’t have to spend hundreds of thousands of dollars like Eric Schmidt did.

“Investing in yourself is the best investment you will ever make. it will not only improve your life, it will improve the lives of all those around you.”

― Robin S. Sharma

And if you’re reading this, it’s because you’ve been investing your time in learning about gamification with me, which means you’ve already started to master what you do.

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About the Author: Yu-kai Chou

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the original creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe.

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