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What problem does your solution solve?
Women of The World is attempting to address issues of the culture of feminism in the United States. Our initiative wishes to shift the conversation of feminism in the United States to more include women internationally and women of marginalized class. That is why schools in ten different nations will be participating in this essay contest. These nations are: India, China, South Africa, Spain, Mexico, Japan, Brazil, the United States, Switzerland, and Australia. Females of privilege should cultivate opportunities for females of marginalized demographics to speak on their experience of oppression, rather than speaking for them. There is no such thing as being a voice for the voiceless. Just pass the microphone. The purpose of Women of the World is to pass the microphone.
What’s the market potential for your solution?
The most moving stories collected will be posted on our website to inspire readers to buy the shirts and sticker featured under ‘merchandise’ on our to be created website. All profits fund our partner, The Pangea Network.
We could not find the annual growth of the custom t-shirt and sticker market. This is a side part of our initiative. What we really offer is a service to the winner of our essay contest, and a platform to share moving narratives which anyone can read free of cost. The grant we are applying for from kidbacker will only be used as prize money for the winner.
Possibly, five to ten years from now, we would consider publishing a book of the most impactful stories that would include the humanitarian projects of the winners.
Who are your customers?
Our stickers and t-shirts are already for sale through the distributor, Redbubble. They can be found at this link: https://www.redbubble.com/shop/The+Pangea+Network?iaCode=all-departments&ref=search_box&sortOrder=relevant. If you look at the average millenial's laptop, it is covered in trendy stickers. Youth of the current generation tend to be outspokenly liberal. We are selling shirts and stickers to liberal young people. This is not what we are requesting a grant from Kidbacker for. If we receive money from kidbacker it will only be used to finance the humanitarina project the winner of our essay will be creating.
Women of The World is registered as an LLC.
How will you reach your customers?
For inbound marketing we are planning to reach out to liberal blogs, such as the Huffington Post, to see if they would be willing to write articles on our initiative. We are also planning on to have an instagram and facebook presence.
As far as outbound marketing, our logo is extremely trendy. We are selling it on shirts through Redbubble. On Redbubble, if someone searches 'trendy women's rights sticker' or 'trendy women's rights shirt' it is one of the first results. Redbubble will indirectly give us search advertising because a link to our website will be in the product description.
How will you make money?
The goal of Women of the World is not to make money, we are registered as an LLC. Although as mentioned, we have products for sale (they will eventually be featured on our website), all revenue generated is donated to our partner The Pangea Network. Being profitable is not a concern, however, it is impossible we go into debt. Redbubble produces products as they are ordered. There is no risk of not fulfilling overhead costs.
What kind of partners will you need to make, support and distribute your solution?
Women Of The World has a Redbubble partnership selling shirts and stickers with our logo. All profits go towards to our partner, The Pangea Network. The Pangea Network micro-finances the entrepreneurship ventures of you women of marginalized class and race. Our partnership with the Pangea network provides the winner of our essay contest mentoring through starting their own non profit or accomplishing a humanitarian project.
What will your expenses include?
The prize money is $1000, and we would need it annually. Having a website featuring the winning narratives costs $240 annually.
Who is your competition and how do you differ?
Everyone has heard of Humans of New York. It started as an Instagram account featuring narratives and photos of people from all walks of life. They occasionally publish books including the most interesting stories they have gathered. They also use narratives as a tool to inspire people to donate to human rights fundraisers.
There is an LLC called A Youth Mind. A Youth Mind collects written and photo stories form youth, and asks youth prompts regarding how to achieve world peace. They do not offer an entrepreneurship mentor-ship to their participants, it is not a competition, and their photos and stories are not featured online but are sold in galleries. Neither HONY or A Youth Mind are discussing the issue of gender inequality through the narratives they collect. They currently are inactive, they are not currently collecting narratives or photos from youth in other nations, and they have no marketing running marketing strategy. We are unsure of if their hiatus is permanent.