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What problem does your solution solve?
difficulty gripping lens
inability to quickly adjust zoom and focus rings
damage to the barrel from contact with other surfaces
The band.it has been though numerous design cycles to address all of the issues that it intends to solve. The surface of the band.it extends over the surface of the lens barrel and acts as a cushion for your fingers. It provides a fast track when moving your hand between the zoom and focus collars by breaking the uniformity of the cylindrical shape.
What’s the market potential for your solution?
The market potential of our solution is very large; meant for any camera with adjustable zoom and focus rings. Since the product appeals to anyone who is a photographer, both professional and amateur, the market will continue to grow as word spreads and band.it is viewed as a necessary enhancement for all detachable lenses.
Who are your customers?
There are different types of consumers for our solution: those who are photographers and will use the product and those who are distributors/ retailers and will sell the product through their own avenues. Therefore, we sell the product to both consumers directly and to distributors. However, we are still mostly a business to consumer company.
How will you reach your customers?
Our marketing strategy will include traditional online marketing as well as proprietary strategies we have developed. For more information, please reach out to the team.
How will you make money?
band.it will make money through sales and marketing.
What kind of partners will you need to make, support and distribute your solution?
We will need partnerships with advertisement companies, manufacturing companies, and distributors. This will help us spread the word about the product, manufacture large quantities, and have them sold to specific target audiences, such as through photography catalogs.
What will your expenses include?
Our expenses include manufacturing and marketing for the product. Development of the band.it brand is also a large expense. Labor for customer support will be added in as the project is introduced onto the market but is not an expense at the current state.
Who is your competition and how do you differ?
Our competition is other camera accessories for similar prices such as clip on lights, camera straps, and carrying bags. There are also other products that offer to protect the lens barrel, but do not provide grip or comfort However, these accessories do not solve the same wide variety of problems as the band.it does.
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