Share this Idea
What problem does your solution solve?
little g ice cream co combines the quality of small batch, artisan ice cream with the fun flavors everyone yearns for. Grace is an ice cream aficionado. However, she saw a void in the market. Companies like Ben & Jerry's make enticing flavors, loaded with gobs of cookie dough, tunnels of fudge, and chunks of brownies. However, the ingredient lists are near frightening. Other artisan brands offer flavors that are either too boring (like vanilla and chocolate) or too crazy (like bone marrow, blue cheese, fennel...). Grace wanted to combine the hand crafted quality of artisan ice cream with unique, nostalgic flavors. She makes everything from marshmallow, to caramel, to toffee, to cookie dough from scratch, with the best quality ingredients. The base is a rich custard, flavored with Madagascar vanilla beans, Italian espresso, or french chocolate. This combination of quality and creativity is what makes little g ice cream co unique.
What’s the market potential for your solution?
Ice cream is one of the most popular desserts and grocery items in the US, with a market of $6 billion. Although little g ice cream is priced higher than some other ice creams on the market, it is still a relatively low cost food. Companies like Ben & Jerry's, Haagen Dazs, and Dreyers dominate the ice cream market. However, these giants have been on top for too long. little g plans to knock them out with a triple punch: sleeker packaging, better ingredients, and an overall superior product.
Who are your customers?
little g ice cream co attracts all types of customers. People of all ages love ice cream. We make a variety of flavors to suit all tastes: a strong Coffee Toffee Caramel with homemade toffee pieces and salted caramel swirl, a sweet and salty Snack Attack with a caramelized mix of pretzels, potato chips, ritz crackers, peanut butter cups, and M&MS, and a spin on the classic, Triple Cookie Dough, vanilla bean ice cream with chocolate chip, double chocolate chip, and sugar cookie doughs. Kids and adults alike scream for little g ice cream, hooked after one bite.
How will you reach your customers?
We reach many customers through social media (Instagram, Facebook, and twitter). We also frequently sample at all our stores to engage with customers and get to try the products. We frequently donate to charity events, which allows us to give back to the community and find new people to try our product.
As we grow, we are looking for a distributor. The distributor would help with deliveries, getting into more stores, and growing our footprint.
How will you make money?
Pints are priced appropriately to cover all costs (packaging, ingredients, labor, etc). As we grow and sell more pints, our manufacturing costs go down, so our margins will go up.
Ice cream is a volume business, so we want to sell in as many places as possible. We are about to launch nationwide shipping, a huge platform. We are also focusing on getting into larger retailers like Whole Foods and Target.
What kind of partners will you need to make, support and distribute your solution?
Right now, little g ice cream co is based out of CommonWealth Kitchen in Dorchester, MA. This culinary incubator enabled us to get started with minimal capital. We pay monthly rent based on the hours spent in the kitchen. Although the kitchen was a great place to start, little g ice cream co plans to move to its own facility as soon as possible. This would enable us to produce more pints to ship nationwide. We also want to open scoop shops. However, we need capital to make this move. The business was funded by Grace's savings, so she is looking for a loan or an investor to move to the next level.
What will your expenses include?
Our expenses are mainly for ingredients and kitchen time. We pay rent by the hour at CommonWealth Kitchen. We order ingredients weekly from a wholesaler as needed.
We also spend money on packaging, which consists of clear plastic containers, lids, and custom labels.
Labor will eventually be an expense for us. Right now, Grace runs the business with basic help from her parents (with things like cleaning, labeling, deliveries). However, we anticipate hiring employees soon. Luckily, the kitchen enables us to hire employees part time, who work for other businesses as well. This gives us the benefit of a part time employee even though they are actually employed full time by the kitchen.
Who is your competition and how do you differ?
There are lots of ice creams on the market. However, none of them are like little g.
Many brands in major grocery stores are factory made, using poor quality ingredients. Other artisanal brands make ice creams that are either too boring (vanilla) or too crazy (bone marrow). Why can't ice cream be fun and of a great quality! It's amazing how much better scratch made marshmallow tastes, as does cookie dough with local butter. little g is enticing without being intimidating. Everyone has had hot chocolate, but how about a hot chocolate ice cream, made with fine french chocolate and soft, fluffy homemade marshmallow swirl. little g strives to be the ultimate package, and ultra premium ice cream that is accessible to everyone.