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What problem does your solution solve?
Every year, millions of students from around the world seek acceptance into the top US colleges. However, the standard processes for learning about colleges can be inefficient, stressful and expensive. Campus tours, information sessions and university websites lack personalization and are often-times scripted and biased. Without access to authentic, individualized and on-demand information about their desired schools, selecting their best-fit college becomes difficult for prospective students.
CampusSelect connects high school students in the college process with current, like-minded undergraduates at their selected colleges through video chat. For an affordable price, prospective students receive personalized and authentic answers to all of their questions from a current student. Through CampusSelect, students learn about a school from an insiders perspective and can ask about student life, campus culture, nightlife, applications, specific majors/programs and much more.
What’s the market potential for your solution?
The market potential for CampusSelect is huge and constantly growing as more students are applying to US colleges every years. In 2017, 3.6 million students graduate high schools and 2.5 million of those students are expected to enroll in a US college. However, while CampusSelect is specifically useful for seniors in high school, it can also be used by the tens of millions of high school freshman, sophomores and juniors beginning to navigate the process. With new application technologies like the Common App and rapidly decreasing acceptance rates, students are applying to more colleges every year and need access to personalized information about each of their college options. CampusSelect will also be a useful tool for the tens of millions of international students seeking acceptance to top institutions in the United States. Through partnerships with international schools and test prep organizations CampusSelect will be able to directly target an international market as well.
Who are your customers?
B2C– CampusSelect will directly target student and families in the college process. While the prospective student will use the service, in most cases it is the parent/guardian who will purchase the calls. CampusSelect is targeted specifically at families of higher economic status who has the ability to purchase college preparation service. However, CampusSelect will also partner with organizations to help provide low-income students with the information needed to discover and learn more about their college options.
B2B– CampusSelect will partner and work with Educational Consultant and Test Prep Organization both domestic and abroad to further personalize the college process for their clients. CampusSelect sells bulk call packaging to these businesses which they can either offer or resell to their clients.
How will you reach your customers?
We will reach our customer largely through digital marketing channels. Utilizing various social media platforms, email marketing, blogging, free content and promotions we will create a growing customer base. We will also rely on word of mouth and our customers to share CampusSelect with their friends, families and colleagues. Aside from digital marketing, advertising at events about college will allow us to directly reach our customers.
How will you make money?
The 30-minute call CampusSelect call costs $25 while the $1-hour CampusSelect call costs $45. Most of the revenue will be generated by selling the calls, both to consumers and other businesses/organization though packages. We also plan to create an engaging blog with material related to the college process which can be used for advertising and cross-promotions purposes.
What kind of partners will you need to make, support and distribute your solution?
We will need partnerships with other Edtech companies looking to disrupt the current processes for learning about and preparing for college. Partnering with complementing service will allow CampusSelect to grow, create connection and find new customers. We will also need to partner with existing educational counselors in order to find new customers and develop ongoing B2B sales and connections. Additionally, we plan to develop partnerships with non-profit organizations working to increase college access for low-income students.
What will your expenses include?
The largest expenses include maintaining and running the site, digital marketing as well as the expenses we pay our CampusSelect mentors ($15/hr) for their time. As we grow, we anticipate expenses for marketing will increase substantially, however it is relatively inexpensive to run CampusSelect as we do not currently have many additional expenses.
Who is your competition and how do you differ?
CampusSelect is one of the first players in an emerging market. Our only direct competitors are services like CampusSherpa and Peer, which offer video chatting services as well as personalized campus tours at select colleges. Additionally, existing independent educational consultants (IEC’s) are both customers as well as competitors, as many do not feel they need a service like CampusSelect as they claim their knowledge about US colleges i just as comprehensive as a current students
For an affordable price, CampusSelect offers an easy way for students to truly learn about their desired colleges with its extensive selection of schools, guarantee for personalized and authentic information along with stellar customer service. As opposed to similar services, CampusSelect will pair you with a mentor who can best answer your specific questions. Additionally, CampusSelect takes care of all of the logistics of setting up the call, making the process simple and quick.