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What problem does your solution solve?
There is no Yoga app available worldwide that helps connect Yoga seekers and tutors. This app enables you to do just that.
Moreover, it helps you customise your preferences ranging from budget to place of learning, time availability, choosing what to learn, etc.
What’s the market potential for your solution?
The target market is people doing Yoga and meditation. Over 20.4 million people are doing Yoga. The demand for yoga instructors is going to grow by 30-35 per cent in the next couple of years. The Indian government too has taken up the task of educating yoga professionals and looks to produce over 50,000 professionals over the next few years through the Ministry of AYUSH. With the International Day of Yoga becoming a worldwide event, the World Health Organization is also working to incorporate yoga into universal healthcare. About 80 percent of the yoga practitioners are women in India. The speed of growth if executed right is much higher.
Who are your customers?
More than 24 million people have started practising Yoga and it is quickly becoming the most popular form of fitness provider. This startup will be able to cater the needs of people in every second home and also reach out to places still discovering the benefits of Yoga.
It is a B2C company. It will directly look after the needs of the client.
How will you reach your customers?
~The app requires a minimal fee from tutors in exchange for a client. The fee can be subsidised by promo codes. This will effectively increase the customers.
~Social media - Facebook and Google ads and campaigns.
~Cost per customer for freelancers
How will you make money?
Revenue will be generated every time a Yoga seeker will successfully find and connect with a tutor wherein a minimal fee will be paid by the tutor in exchange for a client.
What kind of partners will you need to make, support and distribute your solution?
What will your expenses include?
Hire marketing strategists
Hire Content developers
Create and Launch Android and Website versions of the app
Social Media Marketing
CPC for Google ads
Commission for resellers / freelancers
Who is your competition and how do you differ?
Technology is the biggest competition. Because of the absence of a technology providing similar services, this business has great potential.
Target market - with the increasing growth rate, there will always be a demand for this service with increasing facilities.
Future plans of this business are also a great challenge to overcome.
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