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What problem does your solution solve?
Our communities are only as beautiful, responsible, and productive as the effort our community members put into it. But let's face it: the very individuals in their communities infrequently give back. Whether it be due to a lack of interest or a lack of time, Nahmjai is here to fix the problem. We built Nahmjai on the core value that when people come together, bound by a common goal they can become a force for good. Our target customers are busy students, many of whom have a genuine desire to help others, but have not had their first memorable exposure to the world of service. Nahmjai offers a platform to bring students into the world of service and make it organised, rewarding, and enjoyable. Our company will build a scheduling software for students to organize their schedule and sign up for various community service trips. Nahmjai will rank your activeness based on friends, dorms and all the users. Based on your rating, you will get discounted products or other opportunities.
What’s the market potential for your solution?
Our market potential is the 40.3 million current high school and undergraduate students. We are testing our MVP to prove our value in Groton, MA and will replicate it at all 18 schools of the Independent School League (ISL) in New England. We intend to have Nahmjai running at the Groton School before March of 2018 and the ISL during October of 2018. Afterwards, we will spread Nahmjai to local schools starting in the New England area and throughout the country.
Who are your customers?
From our surveys, we learned that the 76% of students agree that their participation in community service is minimal or almost nonexistent. Despite this, we believe in the inherent “Nahmjai” of students. Our users are those who want to participate more in their communities, however, lack the time, enthusiasm, and motivation. More importantly, our users lack the first exposure to a memorable experience that will attract them to participate in service events again. Our app will help make community service enjoyable, efficient, accessible, and easy to plan ahead for.
While our users will be students, our customers will be schools that are interested in promoting the student body’s activeness in their communities.
How will you reach your customers?
Nahmjai will reach its customers by establishing a strong social media presence. We will also purchase advertisements on platfroms such as Facebook and create an SEO strategy
Furthermore, we will reach out to the ISL and schools within the ISL to have them advertise and promote our products. Hopefully, our company’s reputation will spread by word of mouth as all of the ISL schools play each other in games and participate in activities together, so success and enthusiasm towards Nahmjai from one school can spread to another.
How will you make money?
Our company does not seek to profit. Rather we seek to become self-sustainable. The money we gained will be used to hire staff, advertise, and to maintain and update our sites. We don’t want the users to financial burden, therefore, for a more steady flow of income, we will charge schools that implement our services a monthly fee. We offer local programs free access to list themselves on our sites to promote activity in our community, but programs/non-profits outside the respective communities will have to pay a fee to show up on our site. Furthermore, Our company is looking at gaining funding through grants and donations. We also plan to sell Nahmjai products in order to cover our costs.
What kind of partners will you need to make, support and distribute your solution?
After we prove our program successful and establish our presence in our local community, we seek to create partnerships with other boarding school leagues such as NEPSAC, Founders League, ISL, and the Eight Schools association for instance. Later, we will move on to establish our presence at other school throughout the U.S. These schools will help purchase and advertise our products.
We also seek partnerships from local restaurants, stores, programs, and generous benefactors who want to establish their presence in the communities and motivate students to become more active in the world of service. From these partnerships, we will gain prizes such as discounts, coupons, free meals, and products in exchange for publicity for these businesses and benefactors in the community.
What will your expenses include?
Namjai is a non-profit organisation. Most of the costs of developing of our app have already been paid from our own budgets. However, majority of our expenses will cover our app/ web maintenance fees, advertisement fees, and an 299$ to join the Apple Developer Enterprise program.
Who is your competition and how do you differ?
Nahmjai’s main competitors include sites such as VolunteerMatch, Sangha, and Teens.org. These companies make it easier for volunteers to sign up for service options. However, this only solves half of the problem. From our surveys, we learned that many students who use our competitor’s sites are the “go-getters” of their school who make up a very small percentage of the student body. The majority of potential users are actually less inclined to volunteer. These companies are not able to tap into this market. For example, Sangha has almost nonexistent usage.
Motivation is Nahmjai’s key differentiator. Not not only will we satisfy the “go-getters”, we will also incentivize the unmotivated students. Nahmjai will host bi-weekly events for students and dorms to compete against each other using a ranking system. Based on ranking, they will receive prizes such as discounts or a free meal in town. Not only does Nahmjai create enthusiasm towards service but it also generates school spirit.