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What problem does your solution solve?
The problem is that most African-inspired clothing that exists today is oversaturated with vibrant prints. This really limits the versatility of the clothing. From the social mission perspective, we believe that the future of Africa is the youth and that if we invest in them, they will have the capacity to change not only their communities, but the world. Today over 30 million kids don't go to school in sub-Saharan Africa. We want to change that, one sale at a time.
What’s the market potential for your solution?
Our target market is huge. We solve the problem that African clothing currently faces by committing to a minimalist approach. We simply accent popular Western-designs with beautiful African prints, creating looks that are subtle, but catch the eye of everyone in the room. Our target market are the 75 million millennial living in the United States as they tend to be socially conscious buyers and are always eager to be part of something greater than themselves.
Who are your customers?
Simply put, our customers are individuals who are fashion forwards and are eager to make a difference and look good while doing it.
How will you reach your customers?
We will reach our customers primarily through social media channels. Millennials are starting to shop more and more online and platform such as instagram are allowing you to checkout directly from their apps, making it easier than ever to shop online. We will drive traffic to our online store and sell DTC by utilizing these platforms.
How will you make money?
We will make money by selling clothing through our online store for a profit. Our MArgins are currently 70%
What kind of partners will you need to make, support and distribute your solution?
We will need strong partnerships in the manufacturing sector. There are manufacturers in Africa that produce high quality garments however it is currently difficult to gain access to them because their minimum order quantities are out of our reach.
What will your expenses include?
Supply chain expenses such as sourcing materials, manufacturing labor and shipping take up the bulk of our expenses. We also have expenses relating to our online stores powered by shopify.
Who is your competition and how do you differ?
Our 2 closest competitors are Diyanu and Koy Clothing. Diyanu creates African-inspired clothing however all of their designs are oversaturated with vibrant prints. Koy Clothing creates minimalist clothing, and are similar in terms of their product approach. However, both of the founders are white and the company is based in England. NaSo is different because we are the definition of authentic. I am a first-generation Nigerian-American who is building a company that authentically gives back to Africa. We have already built our first school and we manufacture 100% in Africa, employing local talented tailors who otherwise wouldn't have access to a global market.
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