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What problem does your solution solve?
On a December night in Bridgeton NJ, Officer Braheme Days engaged in what seemed to be a normal traffic stop. A normal traffic stop that turned violent in a matter of seconds. In these precious seconds, the Officer needs to assess the situation, determine if lives are in danger, and make a decision before someone else makes that decision first. Adrenaline begins to pump, procedures are forgotten, facts are not recorded, and when Jerame C. Reid was shot, it took 40 seconds to call for help. Seconds. Those are the difference between a clean arrest and a national headline.
TRACER was developed to close this gap. Using real-time GPS, audio recognition and recording, and instantaneous communication capabilities, TRACER recognizes when officers are in life threatening situations and provides immediate automated response, eliminating response time and ultimately saving lives.
What’s the market potential for your solution?
Virtually anywhere there are civilians, there is a police force which makes TRACER an internationally available product. There are nearly 10,000 law enforcement officers in the state of Connecticut and upwards of 1 million sworn and civilian officers in the United States. TRACER.C is the civilian model of TRACER and is designed for civilian gun owners who carry and want a sense of security. There are more than 170,000 conceal carry permit holders in Connecticut and more than 12.8 million in the United States. TRACER is a disruptive product and there is no product as versatile and comprehensive on the market currently.
Who are your customers?
TRACER hardware will be sold in large orders to
How will you reach your customers?
Momentum will precisely execute a multi-front marketing strategy. Attacking a social issue head on is being rigorously advertised on our social media platforms including Facebook, Twitter, Crunch Base, Hatchpad, and forums at college entrepreneurial departments. The skilled marketing team continues to facilitate exciting conversations and exemplifying real scenarios where TRACER’s utility will save lives. TRACER videos, pamphlets, and pitch decks, are sent to end users, influencers, and buyers.
TRACER can be sold directly to the end user at a retail price or to family owned and corporate firearm stores for a bulk rate in the civilian market. The police model will be sold B2B by unit at a bulk rate with additional server integration and recurring server and software maintenance fees. It is estimated that, initially, the cost of customer acquisition will be minimized and constrained by personal relationships, but this cost will rise as paid mass marketing platforms are utilized.
How will you make money?
TRACER will be priced by unit and additional revenue will be generated from a one-time server integration. Additional revenue verticals can be generated from monthly software updates and sensitive data handling. Considering our market size, a conservative market share estimate of 25% and a gross margin on every unit of nearly 80% there is an opportunity to achieve nearly $100 million in revenue at the national market for the law enforcement model. With the same market share estimate, TRACER.C approaches $1 billion in revenue at the national market.
TRACER is expected to break even only 15 months after beginning revenue and generate a gross profit of nearly $800,000 at the local target market and in excess of $70 million at the national market.
What kind of partners will you need to make, support and distribute your solution?
In order to grow TRACER and tackle the target markets, strategic partnerships with firearm technology and accessory manufacturers is necessary. Momentum Mechanics has made critical strides in working along-side DeSantis Gunhide, a leader in the holster market. TRACER will need to be backed by manufacturing and technology partners for assembly. Finally, supply chain and shipping agreements and partners are essential for the logistical distribution of the product all over the country.
What will your expenses include?
Expenses include initial costs for development like prototyping, tooling, and software development. Additional costs would be dedicated to building inventory and business overhead like legal support, office space, and salaries.
Who is your competition and how do you differ?
Current competitors to Momentum Mechanics include many indirectly competitive products. Many companies are beginning to develop police body camera technologies. Footage is reviewable after the fact and provides no safety or peace of mind for the officer. Another competitor is shot spotter technology (SST). The shot spotters activate when a firearm is discharged and use a radio triangulation to determine where the shots were from. This provides an instantaneous response, but does not record an ensuing investigation and is not as accurate of a location as GPS. TRACER offers both capabilities and more. A direct competitor to TRACER is a product called Yardarm, which attaches to a weapon and uses gyroscopic technology to sense actions. This may be inferior if a weapon is dropped or if the user of yardarm is harmed. Attachments to a weapon also hinder or change the ability to use the firearm and interfere with the precision needed to properly handle it.