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What problem does your solution solve?
A digital ledger application facilitates the buying and selling of digital advertising, including native advertising without an intermediary or centralized authority. The solution enables direct transacting, including native advertising. It focuses on creating an advertising experience that offers greater convenience to all participants.
What’s the market potential for your solution?
Enables all participants to save money that currently gets wasted through middlemen
Prevents fraud by connecting advertisers directly with KYC-verified users
Incentivizes users to share their data with advertisers without exposing sensitive information,
Uses unique staking mechanisms to dis-incentivize publishers from providing non-brand-safe content
Transparent, secure, and real-time payments and micro-transactions directly from advertisers and publishers to consumers
A layer of trust, transparency, and openness of the ledger enables advertisers to verify and reconcile their campaign data
Enable publishers to see the true value of their traffic and that they are getting a fair share of advertiser spent
Who are your customers?
Blockchain can eliminate advertising fraud and ensure that advertisers only pay for valid click-throughs. Blockchain smart contracts can ensure that advertisers receive more results and pay less. The Ethereum blockchain platform is suited to a variety of advertising types. Ethereum takes a decentralized approach with an immutable yet auditable ledger. It enhances efficiency and transparency with user-controlled privacy, data auditability, and permissioned information exchange. It can enable advertisers to ascertain the success of their ads more efficiently than with non-blockchain digital advertising models.
How will you reach your customers?
The video ads market is in a strong growth phase as more consumers are turning to internet videos for entertainment and information. Native advertising based on content enables advertisers to access specific, large, and growing segment of internet traffic. Blockchain addresses the challenges of right content discovery and advertising management. The technology can integrate with artificial intelligence to automatically find the most relevant native ads, and show them to interested viewers.
How will you make money?
Blockchain application development enables immense potential in digital advertising. Among other benefits, its potential to connect publishers directly with advertisers is commendable.
Indeed, it seems beneficial to explore blockchain-based advertising for the above-mentioned benefits.
What kind of partners will you need to make, support and distribute your solution?
The decentralized, transparent and secure ad platform
What will your expenses include?
we apply blockchain applications in digital advertising, it can bring many transformations in its traditional processes and provide an all-new marketing space.
Who is your competition and how do you differ?
A look at the capabilities of blockchain applications in digital advertising projects will give you a clear understanding of what the future holds.
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